Broadcasted every Tuesday on MBC1 at 20h30 and presented by Virginie Talbotier, 100% Challenge reveals to us the backstage of the industrial world by putting forward the men and women who manufacture everyday our products.
The objective of those TV coverages is to show to the everyone the processes, know-how and competences which were gathered and utilized to fulfil our wants in a well-diversified way within the following sectors : agri-food, beverages, chemistry (detergents, soaps, paint, plastic), printing & press, metalworks, wood and furniture, jewellery, naval construction, leather goods,textile and fabrics and so on.
It is by trying to influence positively the attitudes and perceptions of Mauritian consumers that we should be able to increase Mauritian products demand the added value of local products. The 100% TV coverages enable us to acknowledge the assets of our manufacturing industry : our knowledge and know-how which are being exported regionally, in Africa and Asia, contributing in turn to the economic growth and attractiveness of Mauritius.
Discover on Youtube the "Made in Moris" companies put forward in the TV coverage 100% Challenge :
19th of February 2013 : MOROIL : Les adaptations d’une industrie pionnière
4th of June 2013 : PRECIGRAPH : L’imprimerie locale s’organise pour résister à l’importation
2nd of July 2013 : MAUVILAC & SOFAP : Pourquoi et comment deux fabricants de peinture rejoignent la famille des produits Made in Moris
23rd of July 2013 : DRYMIXED : L’innovation au service de la construction et des maçons
20th of August 2013 : NEW MAURIFOOD : : Les produits Made in Moris face aux enjeux de la traçabilité
Next coverage on the 1st October 2013. Theme : Sur les nouveaux chemins du rhum mauricien à l’exportation.
AMM - c/o Mauritius Chamber of Commerce and Industry
3 Royal Rd, Port Louis, Ile Maurice
Tel : (+230) 208 3301 - Fax : (+230) 208 0076
Email : [email protected]
Texte : Catherine GRIS ( Direction éditoriale 100% Challenge )
